Hundreds of fans had gathered near Sirusho's house to have a glimpse of the bride as the groom and his family arrived to take her to church. As soon as she stepped out of the building's entrance, Levon Kocharian quickly took her hand and led her to the waiting car. President Kocharian and his wife Bella hung back and greeted the assembled neighbors, fans, and onlookers, along with Sirusho's parents, singer Suzan Margarian and actor Hrachia Harutyunyan.

The wedding ceremony took place in the ancient Sourb Gayane Church in Etchmiadzin. A lavish wedding reception followed at the Ojakh restaurant and banquet complex.

Never before had so many high-ranking officials, including Armenia's current president, Serge Sargsian, and famous personalities such as Tata, Hayko, Arsen Safaryan, Arman Hovhanissian, Alla Levonian, Zaruhi Babayan, Razmik Amyan, and others been assembled in one place.

Sirusho released her first studio album in 2000, titled Sirusho, followed by her 2005 album Sheram. At the first Armenian National Music Awards in 2005, she won three awards for Future of Armenian Music, Best Album of the Year, and Best Female Performer of the Year.

Sirusho received international attention and recognition after representing Armenia at the 2007 Eurovision Song Contest which was held in Belgrade, Serbia. She co-wrote and performed the song "Qele, Qele," which was composed and produced by H.A. Der-Hovagimian (Der Hova). The song "Qele, Qele" was an extremely popular song and according to web sources was frequently played throughout Europe, especially in Greece and the UK. It was also featured in the Greek version of the "X Factor" TV series.